OnePlus is turning to its fan base to ask what new features it would like to see in the smartphone’s operating system. But this is more than a consumer survey, the winning submission will be handed to the coding team in March, and rolled out to OnePlus handsets around the world. It’s also going to be a valuable marketing tool for the company.
OnePlus’ is keen to promote the contest:
Since it was born, OnePlus has focused on how we improve your life, solving real problems through intuitive touches. We constantly listen to and work with the OnePlus community to deliver the best possible experience. OxygenOS is a software system that we’ve truly built together as a community. In the past, we’ve taken on suggestions from the community and made changes like adding our Gaming Mode, reversing how our 3-way-alert slider functions, and adding gesture controls. Now, we’re looking for your say on what we should add next.
From today until February 22nd we’re looking for ideas, concepts and inventions in our forums – #OnePlusPMChallenge. The best idea will be brought to life by our software team and implemented into a future version of OxygenOS.
Why is OnePlus doing this?
First of all, it’s an important external view of OxygenOS and the feature set that runs on the OnePlus handsets. Is there anything obvious that has been missed. While user surveys and consumer focus groups are no doubt part of the company’s process, there may be something the process has missed. This will be a good confidence check.
Secondly, it generates interest in the OnePlus brand in the quiet period between handset launches (although with launches every six months the quiet period is a bit shorter for the Shenzhen-based company than manufacturers with an annual cycle such as Apple). And that interest comes with the added bonus of reinforcing OnePlus’ regular updates to software – again its a common trait but reinforcement with the wider market should put OnePlus in a better position when a consumer is deciding on a new phone.
Finally, and perhaps most importantly, keeps the hardcore fan engaged with OnePlus. As the company expands out to mainstream retail markets, keeping the same close connection with the engaged fan base remains a key marketing straggly to start new conversations. Bringing the fans into the design of the operating system will strengthen the connection.
You can find more details and discussions around the #PMChallenge on the OnePlus OxygenOS forum. Submissions are open until Feb 22nd 2019.